Breakfast, cereals and drinks, have found premiums,to be a very successful form of advertising. Premiums, are promotional items such as toys, collectibles, souvenirs or household products. They, are linked to the breakfast product. These, gifts often require box tops, labels or proof of purchases.The more expensive premiums, require the most proof. The, 3 types of premiums, include gift with purchase, proof of purchases and in-or-on purchase packages. Many, proofs of purchases, had the consumer, receiving the most valuable premium. Both, Wheaties and Ovaltine, championed premiums desired, by their youngest market.
Wheaties, is an American breakfast cereal, primarily made of wheat and bran. This, mixture is baked into flakes. Wheaties, has been a General Mills breakfast cereal, since 1922. It, was among the first offering a ready to eat cereal. The, perfect alternative to oatmeal and other cooked favorites. General Mills, offered Wheaties Premiums, as a successful formula for advertising. They, realized these “fun” gifts, strengthened consumer relationships and encouraged repeat business.
Percy L.Crosby, created cartoon character “Skippy,” a rambunctious 12 year old 5th grader. The escapades, of this boy and his friends, could be found in America’s top comic strips.1924-46. His, character also starred in one of 1930’s top radio shows. Wheaties, sponsored these shows. They, offered their young fans, the perfect Wheaties Premium “Skippy” cereal bowl. For, Wheaties “Skippy,” and other cartoon characters, helped create an emotional connection, with their product.
My Forever Treasures, has visited our breakfast premiums vault. We, are offering our vintage museum quality BEST. P.L.Crosby’s, original “Skippy” artwork can be found, throughout this Wheaties 1930’s “Skippy” inspired ceramic children’s cereal bowl. 5.75″ wide and 2.25″ high. Copyright, P.L.Crosby, & date can be found on the bowl’s bottom. On, the bowl’s side, Crosby’s best work has “Skippy” touting Wheaties, and he Means It ! His, friends and Crosby’s signature, can also be seen around the side of this 1930’s Treasure. Originally, an expensive proof of many purchases premium. Find, our favorite breakfast prize here. Pamper yourself.
Ovaltine, is a brand of milk flavoring product, made with whey, malt extract and sugar. Cocoa, is often used as well. Mixed, with hot or cold milk. Ovaltine, has been a children’s favorite drink, for near 90 years. Most, popular at breakfast. Nestle, has encouraged young Ovaltine fans, “to keep drinking more Ovaltine.” Just, like the characters, Orphan Annie, Howdy Doody and Captain Midnight, do in their Ovaltine commercials. Children, love these characters, and want the Captain Midnight Ovaltine Shake-Up Mug, enough to collect endless proofs of purchases, to acquire one. They’ll, be brave, big and strong, like the Captain.
Our, vintage Captain Midnight Treasure, is Shake-Up Mug “Eye Candy.” Including, the lid it stands, 5″ tall and 4″ across the top. Your, Hero’s logo sticker picture, has the Captain, saying “Ovaltine is The Heart, of A Hearty Breakfast.” We, say “Just, perfect for drinking your Ovaltine.” It’s, an Ovaltine 1940-50’s Premium, for the ages. Wheaties, “Skippy” and Ovaltine’s, “Captain Midnight” are the premiums, end of the rainbow. Good luck. (Nestle, owns the copyright, and has radio and television)
