Breakfast, cereals and drinks, have found premiums,to be a very successful form of advertising. Premiums, are promotional items such as toys, collectibles, souvenirs or household products. They, are linked to the breakfast product. These, gifts often require box tops, labels or proof of purchases.The more expensive premiums, require the most proof. The, 3 types of premiums, include gift with purchase, proof of purchases and in-or-on purchase packages. Many, proofs of purchases, had the consumer, receiving the most valuable premium. Both, Wheaties and Ovaltine, championed premiums desired, by their youngest market.   Wheaties, is an American breakfast cereal, primarily made of wheat and bran. This, mixture is baked into flakes. Wheaties, has been a General Mills breakfast cereal, since 1922. It, was among the first offering a ready to eat cereal. The, perfect alternative to oatmeal and other cooked favorites. General Mills, offered Wheaties Premiums, as a successful formula for advertising. They, realized these “fun” gifts, strengthened consumer relationships and encouraged repeat business.   Percy L.Crosby, created cartoon character “Skippy,” a rambunctious 12 year old 5th grader. The escapades, of this boy and his friends, could be found in America’s top comic strips.1924-46. His, character also starred in one of 1930’s […]