In 1922, the Woodmen of the World organization believed, radio would be the medium of the future for advertising. They pioneered their Omaha radio station WOW, with advertising, as the initial motivation. The station’s first affiliation was with NBC. Over a period of time, WOW also worked with CBS and ABC .
The station grew quickly, becoming the most successful in the Midwest. WOW achieved notoriety, with their All American niche. Their slogan was, “The people you know, with the news you trust.” They were the home of Nebraska Corn Husker Sports and The Grand Old Opry’s music.
In 1937, WOW NBC received the coveted “Variety Showmanship Award” for excellence in programming. Among their top radio shows, were Fred Allen, Bob Hope, The Chesterfield Supper Club, Burns and Allen, and the Maxwell House Coffee Show.
In 1939, this 5,000 watt Omaha station, was the Midwest’s most popular. It now could be heard within a 300 mile radius. During World War 2, WOW’s “The Army Hour War Program” was one of it’s highest rated shows. It’s mix of country music, news, agricultural shows and national favorites like Abbott and Costello, Information Please, Dinah Shore and Bing Crosby had the radio station flourishing.
In August 1949, WOW NBC Radio expanded, to include WOWT , as this became one of the first television stations in the Midwest. In the early 1950’s, Johnny Carson got his start in television, on WOWT, with his first comedy show called “The Squirrel’s Nest.”
My Forever Treasures is pleased to offer this vintage 1940’s WOW NBC Radio Award Lapel Pin. Revered by all who received one. This was only given, for excellence in radio performance, service or popularity. The award pin meant, you were above the rest. The call letters offer, WOW you’re great !
1940’s WOW NBC Radio Microphone Design. 7/8″ sterling silver . Bill Gates won’t find a nicer one. AWESOME is the new WOW. = A 100% WOW Guarantee.
The 1940’s Radio Hour (Full Show)
The 1940’s Radio Hour is a Play with Music by Walton Jones. Full of 1940s music, dancing and old-time sound effects, the play portrays the final holiday broadcast of the Mutual Manhattan Variety Cavalcade on the New York radio station WOV in December 1942…
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